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YSTV

CRED

CRED is an Indian fintech company, founded by Kunal Shah in 2018 and is headquartered in Bangalore, India. The company aims to provide a convenient and rewarding experience for credit card users by helping them manage their credit card payments, track spending, and earn rewards for responsible credit behaviour.


It offers features, like paying all their credit card bills in one place and earning "CRED Coins" as rewards every time bills are paid. Cred Coins can be redeemed as offers and discounts to buy stuff from Cred’s online store. It also provides users with an option to play games, take quizzes, and join contests.


In 2019, it launched its own app and gained initial attention for its innovative approach to credit card management and rewards. In the same year, it started building its user base, which continued in 2020 when new features were introduced, such as CRED Pay. By 2021, the user base expanded significantly and positioned Cred as one of the prominent fintech startups in India.


In 2023, CRED introduced a new way for its users to make payments using UPI. With this feature, CRED members can now pay anyone from their contact list, using phone numbers or UPI IDs.


life skills

The 3 types of hobbies that will help you thrive in life

Saniya Ahmad Khan | January 18, 2025

Discover the three essential types of hobbies—creative, physical, and income-generating—that can boost your well-being and success in life.

News

Government may introduce new income tax bill in Budget session

Press Trust of India | January 18, 2025

Finance Minister in her July Budget had announced a comprehensive review of the six-decade old Income Tax Act, 1961, within six months.

Electric Vehicle

Electric vehicle sales in India crossed 14.08 lakh units in 2024: Kumaraswamy

Press Trust of India | January 18, 2025

The Union Minister for Heavy Industries and Steel asserted that the upward trend in EV adoption underscores the growing public trust in electric vehicles, positive impact of government incentives and industry innovation.

News

Honasa allots more than 45,000 stock options to ESOP pool

Sai Keerthi | January 18, 2025

The allotment comes two months after the company lost its unicorn status amid media reports of credit backlog and unsold stock.

Social Impact

How Prateek Khandelwal is bringing inclusivity to urban infrastructure

Saranya Chakrapani | January 18, 2025

In a world designed for the able-bodied, Prateek Khandelwal has turned his personal adversity into a mission to challenge societal perceptions, redefine accessibility, and show that inclusivity is not an act of charity but a basic human right.

Arts

Serendipity Arts Festival’s 10th edition will scale up even further

Madanmohan Rao | January 18, 2025

In this photo essay series from Goa, we showcase stunning highlights from the Serendipity Arts Festival’s ninth edition, along with creator insights.

Daily Capsule

D2C cos join offline legacy brands; The story of a new Assam

Team YS | January 18, 2025

Several brands in the D2C beauty and personal care segment are exploring strategic options, including Wow Skin Science, which is reportedly seeking buyers at $250 million, down from its previous $400 million valuation.

Opinion

Dreams, doubts, and dead ends: Why Gen Z can't find career clarity

Gaurav Bhagat | January 18, 2025

Gen Z isn’t just choosing between a few established careers; they’re sorting through countless new roles—many of which didn’t exist a decade ago.