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YSTV

CRED

CRED is an Indian fintech company, founded by Kunal Shah in 2018 and is headquartered in Bangalore, India. The company aims to provide a convenient and rewarding experience for credit card users by helping them manage their credit card payments, track spending, and earn rewards for responsible credit behaviour.


It offers features, like paying all their credit card bills in one place and earning "CRED Coins" as rewards every time bills are paid. Cred Coins can be redeemed as offers and discounts to buy stuff from Cred’s online store. It also provides users with an option to play games, take quizzes, and join contests.


In 2019, it launched its own app and gained initial attention for its innovative approach to credit card management and rewards. In the same year, it started building its user base, which continued in 2020 when new features were introduced, such as CRED Pay. By 2021, the user base expanded significantly and positioned Cred as one of the prominent fintech startups in India.


In 2023, CRED introduced a new way for its users to make payments using UPI. With this feature, CRED members can now pay anyone from their contact list, using phone numbers or UPI IDs.


Art and Culture

Mumbai’s NMACC showcases award winners for Wildlife Photographer of the Year

Madanmohan Rao | November 23, 2024

In our second photo essay from the Nita Mukesh Ambani Cultural Centre, we showcase more stunning photographs that celebrate nature.

News

Matrimony.com launches ManyJobs.com

Press Trust of India | November 23, 2024

The Chennai-headquartered company, after being in the matrimony services for more than two decades, has launched ManyJobs.com platform targeted at potential job seekers and would be initially available in Tamil and English language.

Women in Tech

[100 Emerging Women Leaders] How Gayatri Agrawal is inspiring women to embrace tech

Saranya Chakrapani | November 23, 2024

Driven by curiosity and creativity, Gayatri Agrawal started ALTRD, which crafts tailored AI tools for businesses.

Opinion

How can influencers maintain ethics and consumer trust with sponsored content

Mansi Gupta | November 23, 2024

The relationship between influencers and their audiences hinges on trust, and ethical practices are critical to maintaining it.

Daily Capsule

Waste management done right; Inside Krutrim's inaugural FY

Team YS | November 23, 2024

ReCircle—a data and supply chain company—is working on digitising India’s waste supply chain and monetising the data that flows through this supply chain. In its inaugural financial year, Krutrim—Bhavish Aggarwal’s AI venture and India's fastest unicorn—reported no revenue from operations.

Art and Culture

With 110 screenings and 72 films, ALT EFF seeks to drive global awareness on climate change

Geetika Sachdev | November 23, 2024

In its fifth edition, the All Living Things Environmental Film Festival, backed by Rohini Nilekani Philanthropies, and Nithin Kamath’s Rainmatter Foundation, aims to bring about behavioural change and encourage collective action to tackle the climate crisis around the world.

Art and Culture

Srila Chatterjee’s BARO Market makes art accessible and wearable

Debolina Biswas | November 23, 2024

With the Affordable Indian Art Show, Srila Chatterjee, Co-founder and Curator of Mumbai-based BARO Market, aims to break the barriers associated with art.

News

NTPC Green Energy signs pact for projects worth Rs 2 Lakh Cr in Andhra Pradesh

Press Trust of India | November 22, 2024

The collaboration will focus on developing 25 GW solar/wind, 10 GW pumped storage projects (PSPs), and 0.5 MMTPA green hydrogen.