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YSTV

CRED

CRED is an Indian fintech company, founded by Kunal Shah in 2018 and is headquartered in Bangalore, India. The company aims to provide a convenient and rewarding experience for credit card users by helping them manage their credit card payments, track spending, and earn rewards for responsible credit behaviour.


It offers features, like paying all their credit card bills in one place and earning "CRED Coins" as rewards every time bills are paid. Cred Coins can be redeemed as offers and discounts to buy stuff from Cred’s online store. It also provides users with an option to play games, take quizzes, and join contests.


In 2019, it launched its own app and gained initial attention for its innovative approach to credit card management and rewards. In the same year, it started building its user base, which continued in 2020 when new features were introduced, such as CRED Pay. By 2021, the user base expanded significantly and positioned Cred as one of the prominent fintech startups in India.


In 2023, CRED introduced a new way for its users to make payments using UPI. With this feature, CRED members can now pay anyone from their contact list, using phone numbers or UPI IDs.


Upbeat

Bengaluru cheers as Ed Sheeran brings the house down on his 2025 India tour

Suman Singh | February 10, 2025

Fans erupted at Nice Grounds on Saturday as English singer-songwriter Ed Sheeran took the stage for his + - = ÷ x Mathematics Tour. With his signature hits and electrifying energy, Sheeran left Bengaluru fans in awe.

Opinion

Building a safer, more skilled blue-collar workforce for India’s manufacturing sector

Bharat Gite | February 10, 2025

As India aspires to cement its position as a global manufacturing hub, it is an ethical imperative and economic necessity to ensure the skill development and safety of the blue-collar workforce. It is crucial to look closely at why this workforce segment requires focus.

Daily Capsule

‘Quicklend’-ing in 30 mins; Measure carbon footprint with ease

Team YS | February 10, 2025

Now, before you get any Monday blues, we have the solution ready to make it go away—meet the stars of Puppy Bowl XXI! Sending pawsitve vibes only!

In-focus

This fintech startup enables loan against mutual fund in just 30 minutes

Thimmaya Poojary | February 10, 2025

Quicklend is a digital platform that connects retail customers with financial institutions to provide loans against one’s mutual fund holdings.

In-focus

Sprih helps businesses measure and monitor their carbon footprint with ease

Trisha Medhi | February 10, 2025

Founded in 2022 by Akash Keshav, Ravi Singhal, Rohit Toshniwal, and Hemant Joshi, Sprih leverages AI to simplify measurement, benchmarking, and reporting of emissions across various scopes.

Art and craft

From expression to resilience: Chitra Santhe artists share tips for creative success

Madanmohan Rao | February 9, 2025

In this photo essay, we showcase more artistic highlights from Chitra Santhe, one of India’s largest street fairs for art.

Quiz

AI, health, fintech: Test your business creativity with Edition 174 of our weekly quiz!

Madanmohan Rao | February 9, 2025

This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this 174th quiz. Ready?

Opinion

Breaking the cycle of debt: How 0% EMI loans are revolutionising healthcare access

Sahil Lakshmanan | February 9, 2025

Zero percent EMI loans are not just a financial product; they are a lifeline for millions of families striving for quality healthcare without the fear of financial ruin.