6 untapped online businesses to launch this February

The world of online business has evolved dramatically over the past decade. Gone are the days when dropshipping, blogging, and affiliate marketing were the only options. Today, with AI-driven innovation, the creator economy, and emerging digital trends, new business models are reshaping the way entrepreneurs thrive online.

If you have been contemplating starting an online business but feel overwhelmed by the overused, generic advice out there, this article is for you.

Why February is the perfect month to start?

Most people set resolutions in January but lose momentum by February. This month presents a golden opportunity for action-takers—you will face less competition as others are still procrastinating, and you will have eleven months to build momentum before 2025.

Instead of revisiting old, saturated ideas, let’s explore six fresh, untapped online business opportunities that have the potential to scale in 2024 and beyond.

6 unique online-business ideas

1. AI-powered presentation design services

With AI tools like Gamma, Beautiful.ai, and Tome, businesses no longer need manual slide creation—but they do need someone who can expertly use AI to craft engaging presentations that tell compelling stories.

How to monetize:

• Offer AI-generated pitch deck services for startups
• Create a subscription-based service where businesses can request custom AI-driven presentations
• Launch a PowerPoint and AI deck shop on Etsy, where users can purchase pre-made templates

Why it works:

• AI can automate most of the work, letting you focus on storytelling and branding
• Companies and entrepreneurs lack design expertise, even with AI at their disposal

Ideal for: Creatives, marketers, and those with an eye for design.

2. Micro SaaS for niche audiences

Forget building the next billion-dollar app. Instead, launch a Micro SaaS—a small-scale, highly specialised software that solves a hyper-specific problem.

Unique ideas:

• A podcast guest finder tool that matches hosts with guests based on niche and credibility
• A LinkedIn headline optimiser that suggests data-backed, high-performing headlines
• A remote team culture app that provides fun, AI-generated challenges for distributed teams

Why it works:

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• SaaS no longer requires massive teams—many tools can be built using no-code platforms like Bubble, Webflow, or Glide
• Subscription-based models provide recurring revenue, making it a sustainable business

Ideal for: Tech enthusiasts, problem solvers, and those willing to learn no-code platforms.

3. Ghostwriting for short-form content

Forget traditional long-form content ghostwriting. The real money in 2024 lies in short-form content ghostwriting—Twitter (X) threads, LinkedIn posts, and viral carousels for influencers and brands.

How to monetize:

• Offer LinkedIn personal branding ghostwriting for busy executives
• Sell viral Twitter/X thread packages for influencers looking to grow their following
• Create a Notion library of pre-written viral templates and sell them as digital products

Why it works:

• Companies and entrepreneurs need engagement but do not have time to craft viral-worthy posts
• AI-generated content lacks personality, so skilled ghostwriters are in demand

Ideal for: Writers, social media enthusiasts, and storytelling experts.

4. Digital Experience Monetization (DXM)

People no longer just want digital products; they want interactive, personalised experiences. This is where digital experience monetisation businesses come in.

Unique ideas:

• AI-powered interactive workbooks for personal development or career growth
• Personalised, immersive travel planning guides that use AI to adapt recommendations
• Custom ChatGPT-powered mini-coaches in niches like fitness, meditation, or language learning

Why it works:

• Consumers now prefer custom, engaging digital experiences over static PDFs or e-books
• AI allows for affordable personalisation at scale

Ideal for: Tech-savvy entrepreneurs, educators, and creators.

5. AI-Powered etsy niche business

The Etsy market is still booming, but instead of selling the usual printables and templates, why not leverage AI to create highly personalised products?

Unique ideas:

• AI-generated wedding vows and speeches customised for each customer
• AI-powered book dedication and poetry writing services for special occasions
• Custom AI-designed colouring books based on personal stories (kids, pets, hobbies)

Why it works:

• AI enables mass customisation, making each product unique and sellable at a premium
• Consumers love personalised, sentimental digital gifts

Ideal for: Creators, writers, and those interested in digital product businesses.

6. Community-driven learning platforms

Online courses are oversaturated, but community-based learning platforms are the future. Instead of just selling pre-recorded lessons, build communities where people learn together.

How to monetize:

• Create a paid Discord community for a niche audience like self-publishing, AI prompt engineering, or solopreneurs
• Launch a cohort-based program where members learn by engaging, not just watching videos
• Offer live Q&A mastermind sessions rather than static course content

Why it works:

• People crave interactive learning, not just passive video courses
• Community-based education has higher completion rates than traditional courses

Ideal for: Educators, coaches, and community builders.

Final thoughts

The world of online business is evolving rapidly. The old strategies of generic e-commerce stores, drop shipping, or blogging for ad revenue are losing traction. But those who adapt to emerging trends can build thriving businesses in 2024.

Now is your moment to take action. Pick a business idea that aligns with your skills and interests. Test, refine, and launch it before the market becomes saturated.