Here's how Amazon's new brick-and-mortar retail store is changing the future of shopping

Online retail giant Amazon has recently launched Amazon Go, a brick-and-mortar retail store in Seattle, USA. What makes shopping in the store a unique experience is the absence of a checkout counter here. A shopper can simply pick the products he/she wants to buy from the store, and leave.

The 1800 square-foot proof-of-concept store is located in the ground floor of Amazon's new office in Seattle, and currently caters to only Amazon employees. However, the retail giant is planning to open the store for public early next year, reports The New York Times.

Shoppers need to sign in at the entrance with their Amazon app. The store is intelligent enough to automatically detect what the shoppers are picking up from the shelves. A virtual cart keeps track of the products picked and deduces the amount from the shopper's Amazon account once he/she leaves the store, and sends a receipt.

"Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning," the company wrote on its launch website, reports Independent.

The project, started four years ago, has the potential to revolutionise the the future of all retail stores in the times to come. Waiting in queues at the checkout counter being one the most dreaded aspects of shopping in a physical store.

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