Parle G - The Real Social Enterprise - Tackling Malnutrition - 13 Bn Biscuits / Month - Profitably for 70 Yrs

Tuesday January 08, 2013 , 1 min Read

Parle G is a brand of Milk+Wheat biscuits available across India. As per multiple surveys, Parle G remains the world’s largest selling biscuit. Parle G is essentially a meal substitute or supplement in a country like India which faces acute child and mother malnutrition etc.

A sealed packed of Parle G Biscuits is available from a price point of INR 1 Rupee ( i.e. 2 Cents), parle G for over 70 years has been providing nutrition. Price Points of Parle G are Re 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 (i.e. 2 Cents to 98 Cents)

Parle-G is consumed by people of all ages, from the rich to the poor, living in cities, villages and slums.

Parle G is availble across half a million retail outlets in India.