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Nelvin Joseph, Founder and CEO, Artin Dynamics

Tuesday December 02, 2008 , 3 min Read

Technology that thinks for youIncredible it might seem, but Nelvin Joseph had decided to have his own company way back in his second grade, after watching the Schwarzenegger-starrer Terminator. He wanted to make those man-machines himself.

Around 17 years hence, Nelvin, a B.Tech, has started his own company all right. And while he isn't actually making man-machines yet, he sure is on a track that makes his childhood dream appear achievable, to say the least.

His company, Artin Dynamics, is into artificial intelligence, making products that have a mind of their own. Started only in April 2008, it is a product-oriented company with a dedicated R&D division, which develops technology that can be patented and used in its products.

The turning point came in August, when TBI Technopark selected their proposal for incubation. "Usually it takes nearly 4-5 attempts and around 6-7 months for a company to get into Technopark TBI. We submitted out first business plan on the August 6, 2008. We had to rework the entire thing 5 times, and each time we did it from scratch by re-writing the near 50 pages of it excluding the 18 pages of financials. We did not sleep the whole month," says Nelvin. The selection came on August 26, a mere 3 weeks after applying for it. The achievement made it the youngest company and Nelvin, all of 23, the youngest CEO to be based in the Technopark.Artin Dynamics is easily among the first in India to work exclusively in the AI domain, and in merging hi-tech with clean tech. To its credit, the company has already launched its first product, SPARA, which helps reduce the power bill of enterprises by addressing an everyday issue - automatically switching off electronic devices such as computers that are not in use. But for all that, it is a startup, and has its share of odds to beat down before it could be called successful. Finance, legal, administrative and other issues do tend to weigh heavy on the young team sometimes, but their sincerity and strength of conviction won't let the odds be.The budding entrepreneur is also honest in admitting that he does feel like giving it all up for a more stable line sometimes, but only for sometime. The entrepreneurial passion is just too strong to ignore.The key differentiator of his business? The company builds tangible things out of the void, say Nelvin. There is no goal to start with, nor any external stimulus, just the urge to explore and create things that make life easier for others around them. And each solution is scalable, flexible, customisable, to ensure ease of use post-sales.That also helps keep the work culture simple. "The first thing we do when we hire someone is ask him about his field of interest. Only if we have a vacancy in that domain do we select him," says the entrepreneur, who describes the business in two words: "different" and "weird." Whoever comes in must therefore necessarily love his work.And in a weird way, he believes all the odds are actually in his favour -- the current financial crisis is; global warming is; and so is the government. "Whatever happens, happens for the better"