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YSTV

CRED

CRED is an Indian fintech company, founded by Kunal Shah in 2018 and is headquartered in Bangalore, India. The company aims to provide a convenient and rewarding experience for credit card users by helping them manage their credit card payments, track spending, and earn rewards for responsible credit behaviour.


It offers features, like paying all their credit card bills in one place and earning "CRED Coins" as rewards every time bills are paid. Cred Coins can be redeemed as offers and discounts to buy stuff from Cred’s online store. It also provides users with an option to play games, take quizzes, and join contests.


In 2019, it launched its own app and gained initial attention for its innovative approach to credit card management and rewards. In the same year, it started building its user base, which continued in 2020 when new features were introduced, such as CRED Pay. By 2021, the user base expanded significantly and positioned Cred as one of the prominent fintech startups in India.


In 2023, CRED introduced a new way for its users to make payments using UPI. With this feature, CRED members can now pay anyone from their contact list, using phone numbers or UPI IDs.


Productivity

Boost productivity today: Transform tasks into games

Saniya Ahmad Khan | December 26, 2024

Discover 5 effective strategies to gamify tasks in 2025 and boost productivity. Turn your daily tasks into engaging challenges to achieve more.

Leadership

Jeff Bezos’ leadership playbook: Lessons for every leader

Saniya Ahmad Khan | December 26, 2024

Discover Jeff Bezos' leadership lessons that can help you inspire teams, make bold decisions, and lead like a visionary boss.

Startup

The future of trading: How QuantMan and InstaOptions are empowering retail traders

Brand Solutions | December 26, 2024

The stock market can be overwhelming, but platforms like QuantMan and InstaOptions are here to simplify your trading journey.

Books

Warren Buffett's essential reading list for investors

Saniya Ahmad Khan | December 26, 2024

Discover 5 timeless books Warren Buffett recommends for success: investing, decision-making, and personal growth. A must-read list!

Daily Capsule

The fast and furious rise of quick commerce; Creating AI agents

Team YS | December 26, 2024

The exponential growth in quick commerce has attracted newer ventures, and at the same time, brought in scrutiny and competition checks.

In-focus

Composio makes AI integrations more efficient by saving developer time

Akshita Toshniwal | December 26, 2024

With increasing AI usage and collaborations, enterprises want to turn the agentic integration path efficient and more reliable, marking a need for Composio.

In Depth

In 2024, quick commerce growth boomed. Players now eye the sweet spot of profitability

Akshita Toshniwal | December 26, 2024

With consumers looking at quick commerce players like Zepto, Blinkit, and Instamart for everything, from eggs to iPhones, the companies now aim for profitability and expansion.

Funding

Proxgy adds Ajinkya Rahane as investor in Series A round

Akshita Toshniwal | December 25, 2024

Proxgy plans to use the funds from its series A round for scale operations, increase its product portfolio and expand its global presence.