AI adoption high on agenda for Indian enterprises: AWS
Indian enterprises are on par with the rest of the world in adopting AI and GenAI platforms, according to Amazon Web Services executive Satinder Pal Singh.
Indian enterprises, regardless of their size, are adopting artificial intelligence (AI) and generative AI (GenAI) technologies to secure productivity benefits or have a meaningful impact on their business, according to a senior executive of Amazon Web Services (AWS) India.
“Indian enterprises are continuously evaluating how they can use AI and GenAI. We are helping them to architect the solutions in the right way,” Satinder Pal Singh, Head of Solution Architecture, AWS India and South Asia, tells EnterpriseStory.
Today, AI and GenAI have become the buzzword for enterprises that consider the technology a game-changer in how they conduct their business.
A leading global cloud services provider, AWS has also created an array of solutions and services around AI and GenAI. Its Solution Architecture division, offering an array of 240 services, helps customers guide them through their cloud journey.
Singh says, “We are continuously engaged with our customers who are looking to harness technology including GenAI.”
The AWS executive gave an example of how the company assisted B2B marketplace IndiaMART to translate as well as transliterate over five million products on their platforms in Hindi through its GenAI platform. This immensely benefitted IndiaMART as over 60% of the traffic coming to its digital platform came from people residing in Tier II and beyond cities and whose primary language was not English, he claims.
According to Singh, despite AI being nascent, enterprises are seeking three layers of solutions: technology infrastructure, choice of models, and security.
AI adoption is happening regardless of the segment or whether they are old-economy companies or new-age digital firms. As an example, AWS helped Apollo Tyres leverage AI to improve operational efficiency in its heavy engineering leading to a 9% improvement in productivity.
Singh reiterates that AWS' goal is to democratise access to AI technology where enterprises can explore what applications they want to build without having to rely on a group of sophisticated technologists.
“We are ensuring that it is cost-effective for customers and also making it easy for them,” he remarks.
AWS is cognizant of the fact that there are enough guardrails while deploying the AI or GenAI solutions.
At the same time, there is also the challenge of a limited resource pool of talent skilled in AI technologies, and this could become an obstacle for enterprises when they deploy these products. AWS has already launched its global “AI Ready” programme where it aims to provide free AI skills training to two million people globally by 2025.
Edited by Kanishk Singh
