Flipkart and Meesho witness record sales surge on Day 1 of Festive Sales

Flipkart's Big Billion Days (TBBD) 2024 and Meesho’s Mega Blockbuster Sale have both kicked off the festive season with record-breaking performances

Flipkart’s Big Billion Days (TBBD) 2024 kicked off on September 27, registering over 33 crore user visits during Early Access and Day 1. Categories such as Mobiles, Electronics, Large Appliances, Fashion, and Beauty saw the highest demand. Tier II cities like Medinipur, Hisar, and Agartala contributed significantly to sales.

Shopsy, Flipkart's hypervalue platform, experienced a 70% increase in visits and a 2.8X rise in transactions. Flipkart Minutes, the platform's rapid delivery service, accounted for 25% of electronics sales in Mumbai and 40% in Delhi's covered pin codes.

Cleartrip, a Flipkart-owned travel platform, saw a 2.5X user increase, with air and hotel bookings rising by 3X and 4X respectively. Flipkart's co-branded Axis Bank credit card usage surged by 20X, while Flipkart Pay Later EMI transactions grew 8.5X.

Sellers on Flipkart experienced substantial growth, with over 75% reporting multi-fold order increases. Flipkart Wholesale saw a 2X growth, with FMCG categories witnessing 3X growth. Additionally, Flipkart’s Video Commerce saw a 25X spike in product purchases compared to pre-TBBD levels, driven largely by youth and Tier 2 customers.

Similarly, ecommerce unicorn Meesho, during its Mega Blockbuster Sale, saw a 100% increase in Day 1 orders compared to last year while daily orders surged over threefold.

"By just 2 PM yesterday, we had already surpassed our previous best of highest orders placed on Day 1 previous year, and by the end of the day, that number had more than doubled," CEO Vidit Aatrey said on X.

Nearly 6.5 crore customers flocked to the platform on Day 1 on Thursday purchasing products across categories like Fashion, Personal Care, Beauty, Home & Kitchen, and Electronic Accessories, the company said.

In preparation for the sale, Meesho saw ~1.5 crore app downloads, making it one the most downloaded app on the Google Play Store, the company said.

The Meesho Mall segment witnessed ~2.5X growth in orders, with 45% of orders coming from new customers. Brands saw remarkable growth, with Mamaearth orders increasing fivefold,

"We’re thrilled by the overwhelming response to day 1 of our Mega Blockbuster Sale. A heartfelt thank you to our valued sellers, brand partners, and loyal customers for this fantastic beginning. We achieved a record-breaking feat of doubling our Day 1 orders over last year," Megha Agarwal, General Manager, Business at Meesho, said in a statement.

(The copy was updated with additional details.)